hasalo8693@huleos.com
Do³±czy³: 18 Maj 2024
Posty: 1
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 Wys³any: Sob Maj 18, 2024 10:42 Temat postu: TOP strategy The time has come |
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Monday mornings! ( No… It's just a joke ). Pricing, also known as price fixing, is a process in which the amount of a product or service that will be offered to the public is established. And no, you cannot leave this decision up to chance. You must take into account the competition, your consumer and the production process that you will carry out until you find the final good. Yes, we know, this pricing thing is a whole world. The price must provide benefits, that is, it must be high enough to cover all costs, but at the same time it cannot be excessively high , as it would not attract consumers. It also cannot be disproportionately low , since... You don't want the user to perceive your product or service as a low-quality good, right? Objectives of carrying out a good pricing strategy But... What are we really looking for when designing a pricing strategy?
Obtain the maximum possible profits , always being ethical and reasonable ( of course ). Consequences? You will have greater profitability , so you will be able to continue investing in improving the different areas of your business, you will be economically capable of launching new products or making improvements in the production process. Position your brand in the consumer's mind. GenerateCanada Email List value for the user. Training at a price of €1.99 is not perceived in the same way as at €59.99, right? Which one do you think will be more complete and professional? The second, we know.
Low prices are not always the best option. Although if you decide to set a very high price you must have a competitive advantage that justifies the amount you have set. The 3 essentials to draw up a to take action. *Know your product What do you offer? Why do you offer it? Knowing what the characteristics of your product and/or service are and why you believe they provide value to the consumer are two essential factors that you should know. What price do you think the added value you offer should have? *Know your competition Have you found a niche in the market and are you a pioneer in what you do? !!
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